Step-by-step instructions for joining an existing RIA firm or launching your own independent practice
Timeline
2-4 months total
Total Cost
$500-$2,000
Timeline
4-7 months total
Total Cost
$15,000-$30,000 first year
MANDATORY
You cannot register as an IAR or RIA without passing Series 65 (or 66 if you have Series 7). This is the foundational license.
REQUIRED
Form U4 background check includes criminal history, bankruptcies, regulatory actions. Disclose all events fully.
Timeline
Immediate (background check 1-3 weeks)
Cost
$0 (disclosure process)
π‘ Past issues don't automatically disqualify you, but must be disclosed
HIGHLY RECOMMENDED
Define target market, service offerings, revenue model, AUM projections, marketing strategy
Timeline
2-4 weeks to create
Cost
$0 (DIY) or $500-$2,000 (consultant)
π‘ Critical for Path B success
REQUIRED
First-year costs: $15k-$30k. Includes Form ADV filing, E&O insurance, technology, compliance, legal fees
Timeline
Have funds ready before filing
Cost
$15,000-$30,000
π‘ See detailed cost breakdown below
CONDITIONAL
Some states require minimum AUM. Others allow $0 AUM at launch. Check your state's requirements.
Timeline
Research before filing
Cost
$0
π‘ Most states allow $0 AUM at launch
Timeline: 4-8 months | Total Cost: $500-$2,000
2-4 months | $175 exam + $199-$1,020 prep = $374-$1,195
Complete exam before job search OR secure offer contingent on passing within 90-120 days
π‘ Tip: Many firms will hire contingent on passing. Don't wait until after passing to job hunt.
1-3 months job search | $0 (job search is free)
Target fee-only RIA firms hiring IARs. Research firm culture, payout structure, technology, training.
β’ CFP Board Career Center
β’ NAPFA Jobs
β’ LinkedIn (search 'Investment Adviser Representative')
β’ Indeed
Large National RIAs
Examples: Vanguard Personal Advisor, Personal Capital, United Capital
Payout: 40-50% of revenue you generate
Mid-Size Regional RIAs
Examples: Local wealth management firms with 5-20 advisors
Payout: 50-60% of revenue you generate
Boutique RIAs (1-5 advisors)
Examples: Solo or small team practices
Payout: 60-70% of revenue you generate
3-5 business days | $0 (firm pays)
Employer files Form U4 through FINRA CRD system to register you as an IAR
2-4 weeks | $50-$200 per state (firm typically pays)
After Form U4 approval, state securities regulator completes registration process
State Variations: Timeline varies by state. CA: 1-2 weeks. NY: 3-4 weeks. TX: 2-3 weeks.
1-4 weeks | $0 (firm-provided)
Firm-specific training, compliance orientation, system access
Day 1 as registered IAR | $0
Start servicing clients, building book of business, generating revenue
Low End
$15,000
DIY everything, minimal tech
Realistic Budget
$22,000
Reasonable tech, attorney review, RIA in a Box
High End
$30,000+
Full attorney, premium tech, robust marketing
Series 65 exam + prep
Licensing
$374-$1,195
Business entity formation (LLC)
Legal
$100-$500
Attorney consultation (optional)
Legal
$500-$2,000
Form ADV drafting (attorney/consultant)
Regulatory
$1,500-$5,000 OR $0 DIY
IARD registration fee
Regulatory
$200
State filing fee
Regulatory
$100-$750
Form U4 filing
Regulatory
$50-$100
Fingerprints (if required)
Regulatory
$50-$75
Website development
Marketing
$500-$3,000
Logo & branding
Marketing
$200-$1,000 OR $0 DIY
Initial marketing materials
Marketing
$200-$800
E&O insurance
Insurance
$1,500-$3,500/year
CRM (Wealthbox)
Technology
$840/year
Portfolio management (Morningstar)
Technology
$1,200/year
Financial planning (RightCapital)
Technology
$1,200/year
Compliance software (RIA in a Box)
Compliance
$1,500/year
Document mgmt (DocuSign)
Technology
$600/year
Email (Google Workspace)
Technology
$72/year
Website hosting
Marketing
$200-$600/year
Accounting software (QuickBooks)
Operations
$360/year
CPA / tax prep
Accounting
$500-$2,000/year
State LLC annual fees
Legal
$100-$800/year
IARD annual renewal
Regulatory
$200/year
Continuing education
Professional Development
$200-$500/year
Professional memberships (NAPFA, FPA)
Professional Development
$300-$800/year
Mike Thompson's Budget Tip: Plan for $20k-$25k. You'll spend more than you think. Have 6-12 months of personal expenses saved PLUS the $20k business budget.
Minimum AUM
$10M+ recommended (but negotiable for new RIAs)
Platform Fee
$0 for advisers (clients pay trading commissions)
Technology
Schwab Advisor Center, PortfolioConnect, integration with Black Diamond, Orion
Best for: Advisers launching with $5M+ AUM or strong pipeline
Minimum AUM
$5M+ (more flexible for new RIAs)
Platform Fee
$0
Technology
Wealthscape, WealthCentral, Streetscape
Best for: New RIAs with $1M-$10M projected AUM
Minimum AUM
$0 (no minimum)
Platform Fee
$0
Technology
Trader Workstation, Client Portal
Best for: Solo RIAs launching with <$1M AUM or international focus
Minimum AUM
Varies (being integrated into Schwab)
Platform Fee
$0
Technology
Veo, iRebal
Best for: Transitional option while Schwab integration completes
π‘ Mike Thompson Recommendation: Start with Fidelity if you have less than $5M AUM. They're most flexible for new RIAs. Add Schwab when you hit $10M+ to give clients choice. Most RIAs use 2 custodians for client preference and redundancy.
Background: 38 years old, 12 years at Morgan Stanley, Series 7+66, $65M AUM book
Scenario
Leaving wirehouse to start independent RIA, taking 80% of clients ($52M AUM)
Path
Path B - Start Own RIA
Timeline
6 months prep + launch
π Outcome: Launched RIA with $52M AUM. Year 1 revenue: $520k (1% AUM). Expenses: $45k. Profit: $475k. Decision: 'Best career move I ever made. Wish I'd done it 5 years earlier.'
Background: 35 years old, former teacher, just passed Series 65, CFP candidate, $0 AUM
Scenario
Starting RIA from scratch, cold prospecting + COI network
Path
Path B - Start Own RIA (minimal budget)
Timeline
7 months prep + launch
π Outcome: Launched with $0 AUM. Year 1 results: $800k AUM by Dec 31 (8 clients). Revenue: $8,000. Profit: -$8,500 (loss). Year 2: $2.5M AUM, $25k profit. Decision: 'Year 1 was brutal financially but I learned so much. Year 2 is profitable and accelerating.'
Background: 42 years old, 15 years insurance agent, adding fee-based advisory to existing practice
Scenario
Hybrid model: keep insurance practice + launch RIA for investment advice
Path
Path B - RIA (adding to existing business)
Timeline
5 months
π Outcome: Launched RIA. Converted 30 insurance clients to advisory (avg $250k accounts = $7.5M AUM). Year 1 revenue: $75k advisory fees + insurance commissions. Decision: 'Wish I'd done this 5 years ago. Recurring revenue is game-changing for my business.'
Purpose: Track clients, prospects, tasks, emails, documents
Redtail
$99-$199/month
β RIA-specific, popular, affordable
β Dated UI
Wealthbox
$35-$70/user/month
β Modern UI, mobile app, affordable
β Fewer integrations than Redtail
Salesforce Financial Services Cloud
$150-$300/user/month
β Enterprise-grade, customizable
β Expensive, complex setup
SmartOffice (formerly Junxure)
$175-$250/month
β RIA-focused, robust
β Learning curve
π‘ Mike's Pick: Wealthbox ($70/month) for solo/small RIAs. Modern, affordable, mobile-friendly.
Purpose: Aggregate client accounts, rebalance, performance reporting
Orion Advisor Tech
$2,000-$8,000/year (based on AUM)
β Industry standard, integrations, reporting
β Expensive for small RIAs
Black Diamond
$3,000-$10,000/year
β Excellent reporting, robust
β High cost
Tamarac
$2,500-$6,000/year
β Good rebalancing, reporting
β Envestnet ecosystem lock-in
Morningstar Office
$1,200-$2,400/year
β Affordable, good for small RIAs
β Less sophisticated than Orion
PortfolioVisualizer (free)
$0
β Free, great for tiny RIAs
β Manual data entry, limited features
π‘ Mike's Pick: Morningstar Office ($1,200/year) for RIAs with <$10M AUM. Orion when you can afford it ($10M+ AUM).
Purpose: Retirement planning, tax planning, cash flow analysis, Monte Carlo simulations
eMoney Advisor
$3,000-$6,000/year
β Gold standard, client portal, comprehensive
β Expensive
MoneyGuidePro
$1,500-$3,000/year
β Goals-based, intuitive, affordable
β Less comprehensive than eMoney
RightCapital
$1,200-$2,400/year
β Modern UI, tax planning, affordable
β Newer platform
NaviPlan
$2,000-$4,000/year
β Detailed planning, institutional-grade
β Complex, steep learning curve
π‘ Mike's Pick: RightCapital ($1,200/year) for new RIAs. Best value for price. Upgrade to eMoney at $25M+ AUM.
Purpose: ADV updates, compliance calendar, policies & procedures, audits
RIA in a Box
$1,500-$4,000/year
β Comprehensive, templates, consultant support
β Ongoing cost
SmartRIA
$1,200-$2,400/year
β Compliance calendar, ADV filing
β Less hand-holding than RIA in a Box
Complete RIA
$2,500-$5,000/year
β Full-service compliance
β Expensive
DIY Compliance
$0-$500 (templates)
β Cheapest
β Risky, time-consuming, easy to miss requirements
π‘ Mike's Pick: RIA in a Box ($1,500/year basic tier) for first 2 years. Peace of mind worth it. Switch to cheaper option when you know compliance.
Purpose: Store client docs, send agreements, e-signatures
Docupilot
$29-$99/month
β Affordable, integrations
DocuSign
$40-$100/month
β Industry standard, widely accepted
RightSignature
$30-$60/month
β RIA-friendly, affordable
Purpose: Professional email domain, cloud storage, collaboration
Google Workspace
$6-$18/user/month
β Gmail, Drive, Calendar, Meet
Microsoft 365 Business
$6-$22/user/month
β Outlook, Office apps, OneDrive
Purpose: Professional website, lead generation, compliance
Twenty Over Ten (RIA-specific)
$99-$299/month
β RIA-compliant, marketing tools
Wix / Squarespace
$15-$50/month
β DIY, affordable
β Compliance responsibility
Timeline: 3-5 months total
Budget: $500-$2,000
Timeline: 6-9 months total
Budget: $18,000-$30,000 first year
You now have the complete roadmap. Whether you're joining an existing firm or starting your own practice, you understand the costs, timeline, and steps involved.
The next step is deciding your path and taking action.